Remarketing
Remarketing services.
Remarketing is a fantastic and successful way to show your ads to people who have visited your site but, for some reason, didn’t convert.
What is remarketing?
When someone visits your landing page, either from an ad or blog article – a tracking cookie is placed on their browser to make sure they can be identified as a visitor to your website.
Then, as they surf other sites that enable advertisers to show their ads on, your display ad is carefully and repeatedly shown. The aim is that your brand remains top-of-mind with interested site visitors and attempts to bring them back into the buying funnel and hopefully make a purchase.
How can I incorporate remarketing?
Remarketing is a technique that can be incorporated as part of a display advertising solution.
You can target those who have recently visited your site, or even target just visitors of a certain demographic who have visited your website – for example, based on age, gender or location.
Remarketing can also be set up so that it only targets new users and not those who have declined to purchase already.
Google Ads remarketing
Google Ads offers the ability to remarket or retarget visitors from your website as an audience. You can expand on this and get more specific depending on your business’s needs. Whether you want to target all visitors, those who converted, or create a “look-a-like” audience based on your pixel, Google remarketing allows all the flexibility you need.
Traditionally Google Ads is best used for remarketing on their display network which shows on their proprietary websites, along with any website that has Google Adsense (which is a majority of websites on the Internet today).
The best ad types include dynamic display ads, video ads, or html5 display ads. Blu Mint can help strategize, implement and execute your full Google Ads remarketing strategy.
READ MORE ABOUT Google Ads →
Facebook Ads remarketing
Facebook remarketing works similar to Google in that you can customize your audiences and show different ad and creative types across the Facebook Ads network.
The goal with Facebook remarketing is to show ads to users when they are ready to buy, show special offers or updates and reach people cheaply and effectively after they have interacted with your brand.
Blu Mint Facebook Ads experts can help consult and set up your Facebook remarketing strategy to complement your overall digital marketing plan.
READ MORE ABOUT FACEBOOK ADVERTISING →
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FAQs
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PPC stand for Pay-per-click. Meaning you only pay when someone clicks on your ad.
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We use one or a combination of Google, Bing, Facebook, LinkedIn, Twitter, TikTok and more.
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Our minimum budgets normally start at $1,000 per month for PPC services.
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Remarketing can be highly effective compared to other advertising strategies in terms of conversion rates and return on investment (ROI). By targeting users who have already shown interest in a product or service by visiting a website, remarketing keeps the brand top-of-mind and encourages them to return and complete a purchase. Studies have shown that remarketing can significantly increase conversion rates and ROI compared to traditional advertising methods.
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While remarketing can be a powerful tool for re-engaging potential customers, there are some potential drawbacks and limitations. For example, some users may find remarketing ads intrusive or repetitive, leading to ad fatigue or a negative brand perception. Additionally, remarketing relies on tracking cookies, which may raise privacy concerns for some users. Businesses must carefully balance the benefits of remarketing with respecting user privacy and providing a positive user experience.
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Remarketing campaigns can be tailored to target specific customer segments or demographics, allowing businesses to reach the most relevant audience for their products or services. This customisation can be based on demographics, browsing behaviour, previous interactions with the brand, and more. By segmenting audiences and delivering targeted ads, businesses can ensure that their remarketing efforts are as effective and relevant as possible, ultimately increasing the likelihood of conversion.
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