Brand Journalism
Tell your company’s story with brand journalism.
Build your brand’s identity in a way that stands out from your competitors and demonstrates what your brand’s ethos is.
Brand journalism – corporate blogging
Corporate blogging is a form of public relations and is used by brands to cover the industry news because the mainstream does not cover it, or if they did, they did a lousy job of doing it.
Take a moment to consider that traditional outlets for good journalism also have similar challenges. Many a publication may have a political agenda, influential owners or pressure from advertisers; pure, unfettered journalism is rare.
The difference between journalism and blogging
It is tricky to tell the distinction between blogging and content marketing and brand journalism – it could be argued that blog posts belong with blogging and content whilst interviews, case studies and news are part of brand journalism.
It is best to view the distinction as outcomes, not necessarily the work completed.
The future of brand journalism
It is known by many labels: brand journalism, corporate journalism, corporate media. More businesses than ever are creating “journalistic” content, with some even going as far as hiring actual journalists. Whilst others are hiring camera crews and launching dedicated news sites to discuss their industries and their brand.
These days the majority of businesses have a corporate blog, to aid not only keyword-related content yet to announce company press releases and news. Companies need to do more – for these brands; there is no direct return on investment, instead, they are seeking to tell a story of their company and to generate more brand awareness. Doing so places (and maintains) their company in the minds of their target audience.
The goal of brand journalism
The aim of brand journalism then, is not to push your brand, but to entertain and enlighten those most likely to buy your product or service, with relevant yet unbiased and impartial features. This is our main objective.
We’ll help you show your potential customers that you care about the same issues as they do: entertain them, inform them, educate them within the boundaries of their beliefs, and they’ll be well on the way to becoming the loyal, long term customers that your brand really needs.
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It is tricky to tell the distinction between blogging and content marketing and brand journalism – it could be argued that blog posts belong with blogging and content whilst interviews, case studies and news are part of brand journalism. It is best to view the distinction as outcomes, not necessarily the work completed.
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